LAUNCHING SOON
Thoughtfully curated support tools and trusted birth education. Designed to help you prepare for birth with confidence, not overwhelm.
For the mums preparing for a physiological birth, who don’t have hours to scroll products, tick off packing lists, or attend weekend-long classes.Created by mums and experts in birth, because we’ve been where you are and we’ve got you.
the birth bag
BIRTH EDUCATION
Instant online access to evidence-based birth education, designed to help you and your support partner prepare with confidence.Learn practical techniques to work with your body and reduce pain in labour, understand your options, and feel ready for the realities of birth, breastfeeding, and the early postpartum period.
the birth bag
curated essentials
The bag every parent wishes they had.Carefully curated from real birth experience, The Birth Bag brings together practical support tools and birth essentials in one beautifully organised bag. Some items are hired for labour, others are yours to keep for the weeks after. All accompanied by online guides so you know when, why and how to use them.This is real support through every stage of birth, breastfeeding and postpartum.
launching to the public SOON
are you ready to own your birth?
Be one of the first to discover what’s inside and step into your birth with confidence and power.